Despite widespread interest in generative AI (genAI) and its potential for innovation, many companies struggle to implement it effectively. A recent study by EXL revealed that a majority of top U.S. financial services firms and insurance companies have adopted AI-driven solutions to some extent – but only a third have successfully integrated genAI across their business functions.
Discover how Murli Buluswar, Head of Analytics, U.S. Personal Banking at Citi, and Vivek Jetley, President and Head of Analytics at EXL, address the challenges and opportunities of transforming business operations with genAI. Recognizing the need for a structured approach, Murli and Vivek outline a comprehensive framework comprising five key steps to extract measurable and scalable value.