Traditional financial institutions are challenged to keep up with customer expectations. Innovative disruptors have revolutionized seamless, personalized and immediate experiences. Leveraging data enables them to gain deeper insights into their customers and enhance their services. Since customer experience is an institution's last real differentiator, using data effectively is imperative to survival.
Key takeaways:
- Which datasets to tap into
- How to align data with business objectives
- How to apply data to customer acquisition and retention